Social Media Commentary for the Australia Pacific Extension Network March 2011

Category: Published Articles
Author: Paul Higgins
Date Uploaded: 28-Jun-11


Paul was asked to write a commentary on social media for the Australia Pacific Extension Network, a professional organisation for extension professionals - people involved in community and rural development, adult education, communication and other related fields.

This article makes two key points:

  1. That the technology is an enabler  not the end point and so the focus must remain on what people want to achieve and how they interact naturally.
  2. That social media can play a key role in lessening the gap between innovation growth in the cities and the regions by enabling interactions and information access that can help innovation blossom