Future of Agriculture in a Global Context Closing Keynote for the NFF Congress October 2014

Category: Presentations
Author: Paul Higgins
Date Uploaded: 03-Nov-14
Paul presented the closing keynote to the National Farmers Federation Congress in Australia in Canberra
 
The presentation focused on the creation of new layers of value in agriculture through the use of technology, data, and networks.
 
 
The key points were that :
 
General economic theory is that business models, products and services become commoditised over time. Therefore it is no surprise that agriculture is in general a low margin business.
 
That new layers of value are being created that have much higher margins and these are being created by the application of technology (esp robots and drones), data and networks.
 
That farmers can decide to hand all that value over to other people in the agricultural supply chain or they can decide to hang on to some of that themselves because new value is easier to fight over than old value.
 
That a modern world gives farmers unprecedented tools and connections to participate in creating that value.
 
That the new models of how this should work are a new breed of farmer cooperatives. 
 
 
 
 
You can access the presentation by going to:
 
 
 
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