Futurist Paul Higgins on The Future Competitive Landscape for Social Enterprise June 2012
Author: Paul Higgins
Date Uploaded: 09-Jan-13
Futurist Paul Higgins addressing the YMCA Senior Managers Conference in Victorian in 2012 on the future competitive landscape for social enterprises. Paul describes how trust and transparency mean that good is no longer good enough and that any social enterprise that rests on the fact it is doing good work will be blown out of the water. On the other hand a social enterprise that builds a great business will have a great competitive advantage over a normal commercial business because of its mission and the passion of its people.
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