Welcome to our new Long Form Blog Page

Our long-form blog posts use to be on a separate WordPress site which you can still access through the drop-down menu along with our general scanning blog on Tumblr. All new posts will appear here as well as on Medium

Are Long Range EVs Really The Answer?

Henry Ford is supposed to have once said that if he had asked his customers want they wanted they would have asked for faster horses. The The Bureau of Infrastructure, Transport and Regional Economics (BITRE) has just published an excellent report entitled: Electric Vehicle Uptake: Modelling a Global Phenomenon It is a great resource for […]

Is a Tesla Model 3 Really Cheaper to Own than A Toyota Camry? Part 2 – Australia

It turns out there is a huge difference between owning a Tesla 3 in The USA versus Australia. The Tesla is still way more expensive to own in Australia despite lower operating costs.

Is a Tesla Model 3 Really Cheaper to Own than a Toyota Camry? Part 1 – The USA

There have been a number of articles written recently on the analysis by ARK investments on a Tesla 3 being cheaper to own on a per mile basis than a Toyota Camry. I have done a deeper dive based on a look at the model that ARK has used and also using Australian numbers to look at the application of the numbers for the Australian market

The Future of Electric Cars in Australia Part 4 – The Early Majority

This is where electric cars really go mainstream. The early majority is made up to two sub groups of purchasers

The Future for Electric Cars in Australia – Part 3 – The Very Early Majority

I have split the early majority group in the standard technology adoption model into the very early majority and the standard early majority. I have done this because I believe that they are two distinct groups that are driven by different motivations

The Future of Electric Cars. Part 2 – The Early Adopters

I am currently writing a book on the future of electric cars in Australia with a couple of collaborators. I am going to explore a few issues here on this blog. The first of these is the adopter groups which I will explore one by one. This is about the second group – the early adopters